Asal is a creative director with over a decade of experience across photography, film, digital media, and brand storytelling. Her work has taken her across Europe and Asia, from international publications and television to leading the creative transformation of Novikov Ibiza’s digital presence.
Today, she brings that experience to I.M.A., personally overseeing the creative direction, content, and strategy behind every brand we work with, combining a photographer’s eye with a commercial understanding of what makes people stop, look, and want to experience a place.
We’ve spent 25 years creating, opening and running 9 hospitality venues ourselves. We know what it takes to fill a room, build a reputation, manage a team, and make the numbers work. That experience changes how we approach media.
We don’t just ask what looks good.
We ask what works for the business. We understand hospitality because we’ve lived it.
Great hospitality deserves great imagery. Professional photography, cinematic film, Reels and social content, created on location by people who have built careers in image-making. We capture more than rooms, plates and pools.
We capture the feeling that makes someone want to be there.
We capture the feeling that makes someone want to be there.
Carefully planned shoots also build a library of exceptional content to use throughout the season. Your content should reflect the quality of the experience you’ve created.
Beautiful content is only useful if the right people see it. We manage the whole picture: strategy, content calendars, posts, Stories, Reels, captions, community, and DMs.
We learn what works, adapt throughout the season and use each platform deliberately.
The goal isn’t simply to be seen. It’s to be chosen.
Great hospitality deserves great imagery. Professional photography, cinematic film, Reels and social content, created on location by people who have built careers in image-making. We capture more than rooms, plates and pools.
At some point, somebody has to book the room, reserve the table, order dinner, or buy a drink. That’s why we don’t create content simply to make your feed look good.
We create it to build desire, stay relevant, and give people a reason to choose your venue.
And when we measure results, we look beyond likes and followers to enquiries, clicks and reservations wherever we can track them. Because attention is only valuable when it brings people through the door.
Ibiza isn’t a normal market. It can’t be marketed like one. The season has its own rhythm – who’s here in May, what August demands and how quickly September changes everything.
We’ve lived and worked here for almost a decade. We know the island, the audience, and the realities of running hospitality here.
This isn’t a market
we discovered.
It’s our home.
We come to your venue, understand the business, and look at what you’re already doing.
Then we’ll give you an honest assessment of what’s working, what isn’t, and where we think we can make a difference.
Sometimes we may tell you your current setup is working just fine. If there’s a fit, we build the plan, create the content, manage the channels, and review the results with you every month.
